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The Art of the Perfect vacancy Ad

31 October 2022

On the Dreamjobs.lk recruitment platform, some vacancy ads obtain better results than others. Below we highlight five key areas that your vacancy ad should cover in order to obtain the best results and candidates that are most matching and suitable.

1. About the Company of Business

Almost all vacancy ads should begin with an introduction or summary about the company or business posting the ad. In addition to the name of the particular company or business and its logo, you should also make sure to mention the sector or industry it operates in and briefly provide an insight into the history and background of the organisation.

2. Job Description and Job Title

This area should cover all the elements of the particular job being posted including the duties, roles, and responsibilities. This section should be thorough and well explained so potential recruits immediately understand the exact nature of the position and the activities and results that are expected of the employee. 

3. Candidate Profile

This area should note down all the skills, experience and knowledge the ideal candidate should have in order to be effective and successful at the job being advertised. 

In addition to any educational qualifications, the vacancy ad should also include the required experience and also the desired knowledge and understanding of the relevant industry or sector.

4. Compensation and Benefits

Possibly the most critical and important area to cover would be mentioning details of the compensation and benefits package that the successful applicant would receive. This is often the key to attracting and retaining productive team members.

5. Next Steps

This area should very clearly highlight the next steps for those wanting to apply. It could be that they have to send an email with their CV or they may have to visit a website and submit their details online. Given the competition that exists for top talent, the more simple and easy it is to apply the higher the chance you would be able to obtain the best results, in terms of the number of applications. 

At all times make sure your vacancy ad is appealing and interesting. The descriptions should activate the interest of the reader and make them excited about applying for the position. 

As a general rule, the more specific and detailed the vacancy ad, the more applicants that meet the criteria will apply. Good luck!

Find Your Dream Job

DreamJobs.lk by Elegant Media is Sri Lanka’s leading destination to find jobs that match your profile. As part of its aggressive expansion to better cater to the growing and fast-evolving technology-driven job market, DreamJobs.lk also recently acquired two popular job hunting websites, as part of its aggressive expansion, strengthening its status as Sri Lanka’s largest online job-hunting portal and recruitment platform.

DreamJobs.lk has a database of over 300,000 registered job seekers, each with a specific skill set and in addition, partners with over 2,500 employers in order to showcase the best jobs for the best talent; making it the natural choice for job seekers of all backgrounds.

Dreamjobs.lk has over 450,000 social media followers and provides recruiters with a special social media promotional benefit that ensures their vacancy advertisements get the widest reach. Employers can rely on the services of the specialist Dreamjobs.lk team and its handy Application Tracking System that makes recruitment a breeze. 

With our Special Gold and Platinum Packages, employers can post unlimited vacancy advertisements for an entire year or monthly with free social media boosting, to deliver the best results.

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